rvlt/revolution brand philosophy We are a street denim brand with a bold graphic attitude. We grab bits and pieces from the past and translate it into a present fashion passion. We are driven by you and the quest of makingan easy going fashion for whatever the occasion. Many fashion brands praise themselves for beingtimeless,classic, and unchanging. Putting us in that categorywould be false and misleading. The leaders of the pack arealways moving towards something new, so we do the same.Being brand-spanking-new and rocking the streets withoutstarting a personal recession is a human right and an imperative - at least for us. brief company history rvlt/revolution was founded in 93-94 by Christian Katballeand Palle Bruun Rasmussen with a mission to create easygoing laid-back clothing for everyday use. Since the beginning we have been very keen about certain areas like the printed t-shirt and a pair of easy worn-out 5 pocket denim – today this is still our main uniform but time, demands, market increase as well as our own knowledge has expanded our range to also cover knits, shirts, jackets, leather, and accessories – well practically a full-range. Today rvlt/revolution is an international oriented street fashion brand – we think internationally but Scandinavia is our backyard – and this is reflected in our design process and understanding along with our international business approach. Today rvlt/revolution is represented in more than 600 shops mostly in European countries as well as selected retailers around the world.